EXPECTRA NEWS

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JANUARY 2010

Allpoints Real Estate  
The Allpoints group, which comprises seven branches around the Geelong area, approached us to replace their old website with a fresh and updated image. Several months in development, the website is an ongoing collaboration between several agencies, receiving property data daily from a variety of external sources. Take a look at their new website. We'd love to get your feedback.

SEO Success
A couple of months ago we were approached by Geelong Winnebago who were eager to raise their Google search ranking. Searching Google for "Winnebago", they were lost in a sea of competition, buried way down on page 16.

We embarked on a tightly focused campaign to boost their page ranking by optimising their website and employing various strategies for creating quality external links back to their site. Within a month of initiating these directives Geelong Winnebago now appear on page one of Google's search results. The campaign continues to push them higher up the page!

Other clients have since asked us to perform the same service on their websites because, as we keep saying, it's not good enough to simply have a website, it has to be found!

Feature Article
How your website ranks in search engines can go a long way to determining how much traffic it gets. Our latest blog article discusses a very important aspect of this.

Downtime
As a parent I am very excited to see my daughter head off to four-year-old kinder this week. Ella has been talking about going to "big school" for months now and I just know she will drive her new teachers mad with her incessant questions about everything! She has also been a great help in the garden in recent weeks, helping Dad plant vegetables in the new raised garden beds. Between produce from those and eggs from the two new chooks (who are yet to be named) we look forward to eating well and saving a bundle this year. 

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